Local civic leader Charlie Bean was chosen to narrate the No On R ad. Why wasn’t local business leader Fred Sunquist chosen? Because Charlie makes a great protagonist. He is a hard working, civic minded individual who also happens to be disabled and a little grey in the beard. (I’m joining you quickly Charlie).
The 30 second TV ad is the top of the money pyramid. This is what, if a campaign has enough, money is spent on. It’s what will reach most of us who may not be paying close attention, may be voting, and may be moved by narratives. Who tells these stories is as important as the story itself in the case of Charlie’s ad.
The Fair Wage Folks have their own TV ad now. Their narrative is more straight forward – lift the minimum wage for local workers. Their protagonists are of course labor, health care workers, Occupy veterans, etc. Clear message, clear supporters, clear proposal.
So clear that now even No On R proponent and Treasurer John Fullerton is on board (ish). He too supports a higher minimum wage and even outdoes the Fair Wage Folks by expanding it County wide. Kudos John, welcome to the “regulate the free market” dark side. I’m sure this isn’t just a proposal that is based on weakening Measure R’s chances this November. I’m sure you will be working hard to move this proposal forward after R passes (or God forbid doesn’t) because R will of course be subjected to legal challenges and we do need a proposal to move the higher wages County wide. Kudos John! Let’s do that too – starting November 5th.
So electorate – do some critical thinking before the election. Think about the narratives and whose telling them and how much it costs to get that narrative across. (All the while avoiding free advertising in the form of answering questions publically.)
Measure R is a proposal and a narrative that is straight forward that people are happy to put their name behind. Those against Measure R not so much. $10,000 in revenue to pay for the ads featuring Charlie Bean were either generated fraudulently or with a clear pre-meditated and organized fund raising technique used to subvert financial disclosure laws.
Those who were not afraid to put their name behind their support include Pacific Seafood, and Jaison Chand and Fred Sunquist. They obviously have interests that affect their own bottom line, and rightfully so. That’s just not the tale that is politically … legitimate. Instead we told to focus on a protagonist who represents our senior citizens and our disabled. Two communities that I don’t feel comfortable promising that there will not be new challenges to meet their needs – as always – and as always the left will continue to insure our society’s and communities commitment to you is not altered.
But Measure R is only peripherally about services to retired and the disabled. It’s primarily about paying hard working people a living wage with one of the benefits being lowered public assistance being used on the young and working.
Those are the narratives. Here are some facts. ..
For the $13,000 + amount of print and air propaganda you are about to receive from the No On R folks, 94% ($16,350 of $17,166 as of 10/18/14) of their revenue total was generated by Pacific Seafood, City Cab, and the anonymous 100 (who could be one person with a tricky accountant for all we know). Let’s hope Eureka begins to understand the game .
Resources and Diversions:
Here is Measure R’s most recent 460 – (Thank you Pam Powell – Eureka City Clerk)
Here is a nice diversion (and a wonderful frame) for a wet and gusty North Coast Saturday if you have 20 min. John Oliver on the wealth gap (warning – HBO). Something we know about all to well about in Eureka specifically and Humboldt generally.